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April 12th, 2011
Over history, I suppose most monopolies were not good for their customers…. certainly some of the early ones in the US were not. One exception we old folks remember was AT&T and their technical arm, Bell Laboratories. They provided world class telephone service and technology that most certainly allowed the USA to become a worldwide business and technological powerhouse. They offered excellent services, excellent customer support, excellent technology and all at an excellent price.
However… The thing about being a monopoly is that, if you want to, you can pretty much give the finger to your customers every day for years and know they must just accept the insult. There is no option. You own the marbles and anyone who wants to play must play by your rules. You set the (cellular) rates (which, by the way and in the case of ICE are REALLY very good!), and make all the rules your customers must obey if they want to have cell phone service.
Now in some cases, the customers do not know they are being maltreated because there is no other option, so they believe this is as good as it gets! Let the learning curve begin!
The bad things about being a monopoly, though, is that for good or bad, your monopoly can end, in this case as a result of the Central American Free Trade Agreement (CAFTA). The bigger bad thing is that a lot of those customers that you mistreated and abused for many years have long memories.
Interested in this topic? Read on!Apple iPhone, CAFTA, Cell Phones, Communications, Costa Rica, ICE, The Instituto Costarricense de Electricidad (ICE), TLC | Comments (9)