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ICE and Apple! Now THIS should be good!

April 8th, 2011

Many years ago in a universe far, far away, I was one of the very early Apple dealers in the US.  In fact, it was so many years ago that Apple did not even sell directly to its dealers.  It used distributors. Yeah, I am that old… ugh. I was also a dealer when Apple fired its distributors and took all dealer sales direct. Now the one thing that has not materially changed in all those many years is Apple’s position toward technical support and customer service. They do NOT screw around.  It is a huge priority at Apple and regardless of whether you by an iPad, Mac, an iPhone or any Apple branded product, you will get the best support and service available on earth.  Don’t believe me?  Try a web search for something like “Best & worst computer tech support” or “Best & worst (technical) customer service”.  You’ll see.

So you can imagine my surprise when I open Costa Rica’s major newspaper, LA NACIÓN, this morning to be greeted by a couple of articles telling me how Instituto Costarricense de Electricidad (ICE), the state telephone and Internet monopoly, is telling everyone that ICE will soon be authorized to sell the iPhone 4 by Apple.

Interested in my two cents?  Read on!

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